Going Green – How IMEX America Showcased The Triple Bottom Line

“The organizers of IMEX America 2015, built sustainability into their planning process as Carina Bauer, CEO IMEX Group, explained: “IMEX America is committed to encouraging the meetings and incentive travel industry to address sustainability issues and to tackle these issues in a proactive, practical way. The intention is to raise the green bar across the board and strengthen our sustainability efforts.”

Other sustainable initiatives included:

[…]

  • Clean the World – at their booth, attendees could build hygiene kits from recycled toiletries gathered from participating hotels. The kits were then donated to The Shade Tree shelter.

Together we showed that sustainability practices can be easily implemented in a cost efficient manner and through small steps, you can make your events more environmentally and socially responsible. I hope you will join me in this movement.”…

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