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Celebrating Starwood Success Stories

Sheraton San Diego, a Starwood Hotel

It’s been just two months since Starwood Hotels and Resorts chose to partner with Clean the World on the corporate level, and already some properties are experiencing terrific results.

More than 55 Starwood properties have joined Clean the World since that Earth Day announcement. The newcomers bring to 86 the total number of Starwood properties within the fold at Clean the World.

Still, with the potential of adding up to 500 branded properties to the Clean the World family, opportunities to welcome more Starwood properties improve with each new success story that is shared. So let’s keep sharing them…

Several Starwood properties stand out among the many in terms of soap and bottled amenities contributions to Clean the World. The top five performers for May 2011 are: Westin Diplomat (Hollywood, Fla.); Sheraton San Diego (California); Sheraton Sand Key (Clearwater, Fla.); Sheraton Indianapolis (Indiana); and Westin Denver Downtown (Colorado).

Several Starwood properties have stood out among the many in terms of soap and bottled amenities contributions to Clean the World. The top five performers for May 2011 are: Westin Diplomat (Hollywood, Fla.); Sheraton San Diego (California); Sheraton Sand Key (Clearwater, Fla.); Sheraton Indianapolis (Indiana); and Westin Denver Downtown (Colorado).

Westin Diplomat (Hollywood, Fla.):
Soaps collected: 8,055 lbs.
Bottled amenities collected: 6,110 lbs.

Sheraton San Diego (California):
Soaps collected: 6,979 lbs.
Bottled amenities collected: 7,270 lbs.

Sheraton Sand Key (Clearwater, Fla.):
Soaps collected: 3,337 lbs.
Bottled amenities collected: 3,295 lbs.

Sheraton Indianapolis (Indiana):
Soaps collected: 3,050 lbs.
Bottled amenities collected: 2,409 lbs.

Westin Denver Downtown (Colorado):
Soaps collected: 2,420 lbs.
Bottled amenities collected: 2,714 lbs.

Sonia, housekeeper at The Westin Copley Place in Boston

Not only are the properties performing well with collections of soaps and bottled amenities, but these hotels have also displayed much excitement for participating in the Clean the World program.

“It’s a wonderful program,” says Sylvia Butler, director of housekeeping at Sheraton San Diego. “We want to be ‘green’ in everything we do, but this just takes it up a notch.”

Butler says her housekeeping staff has shown a renewed sense of purpose since participation began with Clean the World.

“They take a lot of pride in the program,” she says. “When we made the announcement, the housekeepers asked, ‘Where does the soap go?’ and ‘Where is it delivered?’ They are really curious about the program and who will benefit most from their efforts.”

Butler is especially appreciative of what Clean the World is doing to reduce the amount of hotel waste, which she views as essential to promoting a cleaner world for the next generation.

“By recycling these soaps and bottles each day, we’re affecting generations to come,” Butler says. ”It’s a good footprint we’re leaving behind for our kids. Anything that we can do to keep trash out of landfills, we will do. By recycling guest room amenities, we’re getting hygiene items out of the hotel bathrooms and into the hands of people who can really use it.”

The Westin Copley Place in Boston, a recently implemented Starwood property, started its Clean the World participation with a bang.

Laura Schell, housekeeping manager at The Westin Copley Place, reports that room attendants collected 29 lbs. of soap and 25 lbs. of soap on the first day of implementation alone.

“If this rate continues” she says, “by the end of the year we will have recycled 5,220 lbs. of bottled amenities and 4,500 pounds of soap!”

The Westin Copley Place is the first Starwood Hotel in the United States and the first hotel in Boston to join Green Hotels Global, an environmental program that requires hotels to disclose their carbon footprint, energy consumption, water usage and waste generation associated with room-night usage and event bookings.

Thanks for joining the global hygiene revolution, Starwood Hotels and Resorts. We look forward to adding new Starwood brands going forward. Thanks for helping Clean the World!


JDV Hotels and Clean the World: ‘A No-brainer’

Joie de Vivre Hotels, with more than 30 hotel properties based in California, is committed to sustainability and social responsibility. Fortunately for Clean the World, JDV Hotels found a hospitality partner who shares the same passion.

Marco Perry, general manager of the Shorebreak Hotel in Huntington Beach, says when he first heard about Clean the World, he knew it was a perfect fit for his parent company. And the idea was an easy “sell” to the executives at Joie de Vivre Hotels in San Francisco.

“As part of Joie de Vivre Hotels, the Shorebreak Hotel is very committed to philanthropic efforts, especially with regard to the environment,” Perry says. “Clean the World actually came to us through one of our Shorebreak Hotel employees who brought it to my attention about three months ago. I brought it to the president of our company, who thought it was a great program.”

Perry says that once the executives at JDV Hotels learned about Clean the World, “they knew it was a no-brainer. “It was just a perfect fit for Joie de Vivre with how they operate and how they give back to the community,” he says. “It’s just an example of how this partnership fits so well with our company.”

Shorebreak Hotel is located in “Surf City U.S.A.” in an area also known for its profound eco-awareness. A corporate-wide partnership with Clean the World, Perry says, feels like just another great day at the beach.

“As a member of the board of directors on the Huntington Beach Marketing Visitors Bureau, we’ve taken sustainability efforts for the city very seriously,” Perry says. “All of the hotels are very focused on it. Partnering with Clean the World is just another step in the right direction, to the point where we can advertise to potential clients who come to Huntington Beach that we are a sustainable community.”

Perry says the housekeeping teams are Joie de Vivre Hotels are particularly excited about participating in the Clean the World hospitality program, saying it gives more meaning to what they do in terms of what they are collecting from the guest rooms.

“I met with the housekeeping team about two weeks after we launched the Clean the World program to get people’s reactions,” Perry says. “ It was very positive, especially when they learned exactly what the Clean the World program meant. They initially thought it was just a recycling program. But once they heard the details about who benefits from their soap collection efforts – often people from their home countries and communities – you can see that it definitely meant something to them.”


Marietta Corporation Partners with Clean the World

Summary: Hotel soaps and bottled amenities will be collected, recycled and distributed to children and families to help stop the spread of preventable diseases in the United States, Canada and more than 40 countries.

Marietta Corporation, a leading hotel amenities provider to the hospitality industry worldwide, has partnered with Clean the World Global LLC to help recycle hotel soaps and bottled amenities and stop the spread of preventable diseases worldwide.

The partnership broadens Marietta’s corporate social responsibility initiatives among its extensive list of hotel partners in North America and extends its eco-friendly portfolio of amenity services, which already include “green” product offerings, such as Aveda, Naturals, PAYA Organics, ProTerra, Sonoma Soap Company, Earth’s Accents, Dispensers and Eco Gallons.

Orlando, Fla.-based Clean the World, a social enterprise committed to saving lives and protecting our planet, is the largest global recycler of hotel amenities and offers sustainable, socially responsible, and charitable programs and services to the international hospitality community.

Each day, 9,000 children around the world die from diseases such as acute respiratory infection and diarrheal diseases that can be prevented by washing with soap. Clean the World Foundation Inc., the 501 (c) (3) charitable arm of Clean the World Global LLC, has a mission to provide soap where needed to help improve hygiene and sanitation conditions, to lessen the impact of disease, and to promote better hygiene and living conditions worldwide.

“Marietta Corporation strives to align itself with companies whose vision and values are similar to our own,” says Donald W. Sturdivant, chief executive officer of Marietta Corporation. “Clean the World has proven itself to be a force within the hospitality industry for soap and guest room amenities recycling, and its hospitality program is rapidly becoming the industry standard for sustainability efforts throughout North America. We are extremely proud to be contributing toward the vital work which Clean the World is undertaking. The knowledge that providing soap to struggling parts of the world not only adds to people’s quality of life, but actually saves lives, is utterly gratifying. ”

Clean the World has partnered with more than 1,050 hotel properties in North America to provide soaps and bottled amenities to people in need. In just two years of operation, through the efforts of the Clean the World Foundation, the organization has distributed more than 8 million bars of soap to children and families in the United States and more than 40 countries worldwide, including Haiti, Japan, Zimbabwe, Uganda, India, Honduras, Mexico and Albania. While doing so, the organization has also fulfilled a valuable environmental mission by diverting an estimated 1.1 million lbs. (550 tons) of hotel waste from polluting landfills in the United States and Canada.

“This partnership with Marietta Corporation signifies something remarkable about how the hospitality industry is responding to soap recycling and sustainability initiatives,” says Shawn Seipler, co-founder and chief executive officer at Clean the World. “Having such a well-known, well-respected amenities partner in this industry really validates what we are hoping to accomplish at Clean the World – to save lives by recycling soap. The reward will come in the number of children and families who will avoid death and disease as a result of this partnership, and we’re grateful to all of our hospitality partners who are interested in promoting better health, improved hygiene and a cleaner world.”


Hollywood starlet helps Clean the World

She’s played a vampire on TV, but now actress Mariana Klaveno is ready to sink her teeth into something much more rewarding.

Klaveno, who starred as the wildly wicked “Lorena” on HBO’s hit “True Blood” series, is lending her celebrity stature and genuine passion to help Clean the World. [Click here to see her video]

The beautiful actress recently recorded several promotional scripts for Clean the World during a fun day of shooting at the Peninsula Beverly Hills, a prestigious hospitality partner of Clean the World.

“I heard about Clean the World from [comedian] Stephen Colbert,” Klaveno says. “I follow him on Twitter and I saw that he had sent a tweet in November about Clean the World and the soap you were sending to stop the spread of cholera in Haiti.”

The Twitter mention stuck in her mind, as did the thought of recycling soap to save lives. Klaveno made an online donation to Clean the World to help aid the cholera relief efforts, and frequently visited the organization’s website to learn more about how hotels throughout North America were partnering to turn trash into hygiene treasure for people in need. She still wanted to do more.

“During a magazine interview I was asked to give a ‘shout out’ to one of my favorite charities,” Klaveno says. “I had done that in the past, but I wanted to help an organization that maybe wasn’t that well known or hadn’t received that much attention. I immediately thought of Clean the World and wanted to get it on people’s radar – it’s such a wonderful organization.”

Now, as celebrity spokesperson for Clean the World, Klaveno can leverage her fame and growing popularity to help illuminate Clean the World’s efforts to promote a global hygiene revolution.

“It is the simplicity, the ingenuity and resourcefulness that make me love Clean the World so much,” she says. “Soap is something that is so easily recycled to save lives in an immediate and tangible way. People can make an emotional attachment to that. It’s a brilliant idea that’s good for the planet. It’s good for humans, and it’s good for hotels. It’s good for everyone.”

Klaveno recorded several scripts for Clean the World that highlight the remarkable demand for hygiene supplies in the United States, Canada, and underdeveloped nations all around the globe. She said it was a real eye-opener to see some of the statistics and think in a different way about soap – especially hotel soaps – something so many of us take for granted.

“I’ve always loved soaps, and now I love them more,” Klaveno says. “It seems like there are a million hotel options wherever you travel, and one of the easiest things you can do is make the choice to stay at a Clean the World-affiliated hotel. You always have a choice, and that’s a good way to make conscious choices to help Clean the World.”

Klaveno has expressed interest in accompanying Clean the World staff on an upcoming soap distribution trip to Haiti, where Clean the World has already distributed more than 2 million bars of soap since the 2010 earthquake. Like so many other humanitarian missions, she says, it has the potential to really have long-lasting impact.

“I assume it is something that would change your life forever,” Klaveno says. “To see how people in underdeveloped countries live so differently than we do. There’s so much we take for granted. A trip like this will let you know what little it takes to make a positive impact on a child or family. I think it will be something I will remember and treasure forever.”

[Click here to see Mariana Klaveno in her debut as spokesperson for Clean the World.]


Clean the World Wins Sustainability Award

What does “sustainability” mean to you? Well, it means the world to us.

Clean the World is honored to have been selected as the winner of the 2011 Sustainable Florida Best Practices Award in the Leadership category. The awards are presented annually by The Collins Center for Public Policy, a prestigious non-profit think tank based in Tallahassee, Fla.

The 2011 Sustainable Florida Best Practices Award recognizes Clean the World’s emergence as the worldwide leader and industry standard for soap and amenities recycling in the hospitality industry, and the launch of a “global hygiene revolution” centered on recycling soap to save lives. The award also looks ahead to Clean the World’s future development of new, sustainable and socially responsible programs and services for the global hospitality community.

Shawn Seipler, co-founder and executive director at Clean the World, accepted the award at a June 2 ceremony hosted by The Plaza Resort & Spa in Daytona Beach, one of Clean the World’s 160 hospitality partners in Florida among a network of more than 1,000 hospitality partners throughout North America. Partners include some of the biggest names in the hospitality industry: Starwood Hotels and Resorts, The Walt Disney World Resorts, Caesars Entertainment, Mandarin Oriental, Gilchrist & Soames, Marietta Corporation and many individual hotel flags and brands, including Marriott, Hyatt, Hilton, IHG and Joie de Vivre Hotels.

“This is not an individual award, but one that is shared by every employee, every volunteer, every hospitality partner and every person who has ever contributed or received soaps and hygiene supplies from Clean the World,” says Shawn Seipler, co-founder and executive director of Clean the World. “We could not do this without you, and we are truly blessed and privileged to have received such support for our efforts to recycle soap and save lives.”

Clean the World took home the honor in the face of stiff competition because of its creativity in identifying an environmentally friendly opportunity that would help improve overall sustainability in the hospitality industry and beyond. Some other winners of 2011 Sustainable Florida Best Practice awards include Universal Orlando, Baptist Health South Florida, the City of Tallahassee, and Miami Corporation.

Sustainability goes beyond simple recycling of products or an isolated promotion of so-called “green” initiatives by companies, organizations and municipalities. Sustainability also includes the promise of attracting “green” jobs to Florida and the development of an economically viable industry, such as soap and hotel amenities recycling, that could generate revenues for Florida, federal and global businesses. On this score, Clean the World has proven itself a winner.

“Two years ago, there was no market for recycled soap,” Seipler says. “When [co-founder and managing director] Paul Till and I started this organization no one had ever done this before on such a grand scale. Now, more than 1,000 hotel partners have helped pioneer our success, and we’ve created more than 30 jobs in Florida and at least 12 more in other states and Canadian provinces. Our business model is sustainable, and the market reaction to our services has been enthusiastic. We’re looking forward to managing our growth in the immediate future and to the development of an array of sustainable, socially responsible solutions to maximize our efforts in the hospitality industry and accomplish the most good.”

And speaking of sustainability, there’s also the impact Clean the World is having on local landfills. Because of the success of its hotel amenities recycling program, Clean the World has also fulfilled a valuable environmental mission by diverting an estimated 550 tons of hotel waste from polluting landfills in the United States and Canada.

Perhaps what impressed judges most about Clean the World was the simplicity of the eco-friendly idea to collect, recycle and distribute hotel soaps, shampoos, conditioners, lotions and gels to help stop the spread of disease worldwide. In just two years of operation, Clean the World has distributed more than 8 million bars of soap to children and families in the United States and more than 40 countries.

The soaps and education about proper hand washing are used to battle the top two killers of children younger than 5 years old – acute respiratory infection (pneumonia) and diarrheal diseases (cholera). These two diseases claim 3.5 million lives each year, especially in developing nations where soap is considered a luxury, not a necessity. Research shows that more than 60 percent of these deaths can be prevented by simple, regular hand washing with bar soap.

“It’s humbling and amazing to think that Clean the World has grown in just two years from experimenting with soap recycling in my kitchen at home to having recycling centers in Orlando, Las Vegas, Vancouver and Toronto,” Seipler says. “Leadership plays a part, but so do the tireless efforts of all who have touched this organization, in practice and in prayer, to help support our mission to save lives. This is a global hygiene revolution that we are leading, and it starts right here in Florida. It’s a big world out there. We’re just getting started.”

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