Rebranding Sustainability in the Hospitality Industry: Insights from IMEX Frankfurt 2025 By Clean the World
At IMEX Frankfurt 2025, we had the privilege of discussing sustainability on the People and Planet Stage, with Tommie Eaton, our Ambassador for Clean the World in Europe, sharing his thoughts on how we communicate sustainability in the hospitality industry. The Challenge of Sustainability Fatigue One of the main issues Tommie addressed was sustainability fatigue, …