Rebranding Sustainability in the Hospitality Industry: Insights from IMEX Frankfurt 2025 By Clean the World

At IMEX Frankfurt 2025, we had the privilege of discussing sustainability on the People and Planet Stage, with Tommie Eaton, our Ambassador for Clean the World in Europe, sharing his thoughts on how we communicate sustainability in the hospitality industry. The Challenge of Sustainability Fatigue One of the main issues Tommie addressed was sustainability fatigue, …

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The Hospitality Industry Must Step Up: A Call to Action for Sustainable Practices

The hospitality industry stands at a critical juncture. While many sectors are making significant strides in implementing sustainable practices, our industry lags behind. This disparity was starkly highlighted at the recent Global Good Awards 2024, where Clean the World was one of only two hospitality businesses out of 64 recognised for ongoing sustainability efforts. The …

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