Rebranding Sustainability in the Hospitality Industry: Insights from IMEX Frankfurt 2025 By Clean the World

At IMEX Frankfurt 2025, we had the privilege of discussing sustainability on the People and Planet Stage, with Tommie Eaton, our Ambassador for Clean the World in Europe, sharing his thoughts on how we communicate sustainability in the hospitality industry. The Challenge of Sustainability Fatigue One of the main issues Tommie addressed was sustainability fatigue, …

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Setting the Standard for Sustainability for Spanish Hotels: Hilton Diagonal Mar Barcelona | Partner Spotlight – May 2025

In 2024, Spain recorded its eighth consecutive year of tourism growth, welcoming 94 million international visitors (source). This number is expected to rise even further in 2025 (source). The country now boasts 1,502,000 hotel beds across 14,130 hotels, with an average occupancy rate of 66% (source). In total, 363.6 million overnight stays were registered in …

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Hilton Sofia Joins Clean the World’s Global Hospitality Recycling Program in Sofia, Bulgaria

Sustainable Hotels on the Rise in Europe Clean the World is proud to welcome Hilton Sofia to our Global Hospitality Recycling Program in Europe. The hotel is now part of Clean the World’s Bulk Amenity Program, responsibly managing their used plastic bottled amenity waste, helping to reduce plastic waste and support the circular economy.  Overview Located …

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The Environmental Impact of Hotels: A Guide to Reduction Strategies

The hotel industry plays a significant role in global environmental impact, contributing to 1% of global emissions each year. With a typical 200-room, 4-star hotel producing an estimated 300,000 pieces of single-use plastics per month, the need for sustainable practices is more critical than ever. In alignment with the UN’s Sustainable Development Goal 12, sustainable …

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