ROI of Sustainable Hotel Programs: Will Guests Pay More for Eco-Friendly Stays?
Introduction Implementing sustainability initiatives in hotels – such as Clean the World’s recycling program – is not just about doing the right thing for the planet. Hoteliers understandably want to know: what is the return on investment (ROI)? The fundamental question is whether adopting sustainable practices will pay off in tangible business terms. In this blog, we dive into recent …