Rebranding Sustainability in the Hospitality Industry: Insights from IMEX Frankfurt 2025 By Clean the World

At IMEX Frankfurt 2025, we had the privilege of discussing sustainability on the People and Planet Stage, with Tommie Eaton, our Ambassador for Clean the World in Europe, sharing his thoughts on how we communicate sustainability in the hospitality industry. The Challenge of Sustainability Fatigue One of the main issues Tommie addressed was sustainability fatigue, …

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Bairro Alto Hotel Lisbon Case Study: Clean the World’s Global Hospitality Recycling Program

With over 1,860 hotel establishments, Portugal is undoubtedly a top destination for global travellers. In 2024 alone, the country welcomed more than 31 million tourists, accounting for over 80 million overnight stays (Portuguese Chamber). With such high visitor numbers comes a growing responsibility, especially for hotels, to manage waste sustainably. Did you know a 200-room, …

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