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Press Release: ROCK RESORTS INTERNATIONAL STARTS AN INNOVATIVE PROGRAM TO RECYCLE SOAP.

Broomfield, CO. — November 11, 2009 — High in the Colorado Rockies a life-saving necessity is making it’s way to the island nation of Haiti and abroad.

By partnering with Clean the World, Inc., RockResorts is collecting barely-used soap and shampoo from its collection of 8 hotels and enabling the Orlando charity to provide the much-needed supplies to needy people in Broomfield, CO. — November 11, 2009 — High in the Colorado Rockies a life-saving necessity is making its way to the island nation of Haiti and abroad.

By partnering with Clean the World, Inc., RockResorts is collecting barely-used soap and shampoo from its collection of 8 hotels and enabling the Orlando charity to provide the much-needed supplies to needy people in homeless shelters and impoverished countries around the world.

Recently Clean the World delivered a shipment of 45,000 bars of soap to Cap Hatien, Haiti. Another 100,000 bars just arrived in Haiti, the poorest country of the western hemisphere, to be distributed in the upcoming days. Clean the World also distributes soap, shampoo, conditioner, lotion and bath gel to domestic homeless shelters. With the RockResorts partnership, Clean the World will begin distributing these necessities to Colorado homeless shelters as well.

3.5 million children die annually to acute respiratory illness and diarrheal disease. That’s approximately 9,000 children every single day. Clinical studies show that these deaths can be reduced by up to 65% with soap interventions and hand washing education. Incredibly, 1 million bars of soap are discarded into US landfills daily.

“We are very pleased to be working with RockResorts to help those that need it most,” said Managing Director of Clean the World, Paul Till. “Together with RockResorts, Clean the World will focus on saving our planet and saving lives worldwide. We anticipate many more distribution fronts in the near future, including planned soap interventions into Sri Lanka and the Philippines.”

The Need for Soap
Clinical studies by the World Health Organization and others show that the use of soap in hand washing reduces the incidence of diarrheal disease and acute respiratory illness which combined are the leading causes of death in children under the age of five. By providing soap to impoverished people Clean the World hopes to greatly reduce these deaths.

Sterilization Process and Distribution Efforts
The donated soap is processed by Clean the World in partnership with Central Care Mission in Orlando, Florida. Central Care Mission is a long term men’s recovery home that takes homeless men off the streets, recovers them from addictions and changes their lives. At their recycling facility, Central Care Mission employees and volunteers clean the collected soap and sterilize it using a proprietary steaming process. The soap is then packaged for later distribution.

Primarily supported by the generous donations of individuals and corporations, Clean the World is recycling soap from hotels that would otherwise end up in landfills across the United States. The effort has a dual benefit of reduced waste and saving lives.

In addition to Haiti, Clean the World has distributed soap internationally to other missions and charitable organizations including the Floating Doctors, World Vision, Harvest Time International, and missions to Lesotho, South Africa and Freeport, Bahamas.
Domestically, the Salvation Army, Covenant House, STAR Family Center and about 15 other missions and shelters have received soap, shampoo, conditioner and lotion.

“RockResorts is proud to partner with Clean the World to help provide supplies to homeless shelters and impoverished countries around the world,” said Paul Toner, Senior Vice President and Chief Operating Officer of RockResorts and Vail Resorts Hospitality. “This partnership is a perfect complement to the RockResorts “ECHO” corporate social responsibility program, which aims to protect the environment, promote social responsibility and foster community engagement.”

About Clean the World Foundation, Inc.
An Orlando-based charitable organization, Clean the World Foundation, Inc. is committed to the prevention of illness and death caused by acute respiratory infection and diarrheal disease in countries across the globe. In an effort to prevent these needless deaths from occurring, Clean the World Foundation collects discarded soap and shampoo from hotels to be recycled and distributed these soap products along with appropriate educational materials to domestic homeless shelters and impoverished countries worldwide. With the donations of these discarded soap and shampoo products, Clean the World Foundation is a step closer to reaching their goal of preventing the millions of lives lost each year — and they’re doing it one bar of soap at a time. Clean the World Foundation, Inc is a non-profit, 501(c)(3) tax-exempt charitable organization.

About RockResorts
RockResorts, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resort hotels that offer casually elegant accommodations, lavish RockResorts Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in Santa Fe, N.M.; Snake River Lodge & Spa in Jackson Hole, Wyo.; and The Landings St. Lucia, Rodney Bay, St. Lucia. Future RockResorts include: Tempo Miami in Miami, Fla. (scheduled to open in 2010); Balcones del Atlántico, Dominican Republic (scheduled to open in 2010); One Ski Hill Place in Breckenridge, Colo. (scheduled to open in 2010); The Mansfield Inn at Stowe in Stowe, Vt. (scheduled to open in winter 2011/2012); Rum Cay Resort Marina, The Bahamas (scheduled to open in 2012); and the Third Turtle Club & Spa, Turks and Caicos (scheduled to open in 2013). Follow RockResorts on Twitter: @RockResortsNEWS

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NY Show Update and the First CTW Partner from Tampa, FL…

Monday morning in the Big Apple and the weather is awesome. High’s in the 60’s today and sunny. Yesterday was a great day at the show. Marietta Corp has been extremely gracious and a wonderful partner allowing Clean the World to make their booth home. It was my pleasure to meet Ray and Steven, new to the Marietta team, and CEO Don for the first time. As always Melissa is a dear friend and wonderful champion for Clean the World, constantly introducing us to friends and partners, and telling our story. And our partnership is officially- official! In 2010, hotels will have an opportunity to buy a new twist on an exidting amenity line- Pro Terra has officially merged with Clean the World. More details on this new line as it rolls out but this opporutunity will place the CTW logo and message on approximately 13 million bars of soap and bottles of shampoo, conditioner and lotion. Incredible!

I also met with individuals from Rational, Victory and Torrey, all interested in possibly donating old or used equipment to Clean the World necessary to run our recycling facilities. Sweet!

A number of meetings occurred with sanitization and eco-conscious organizations, as well as independent and national brand hotel executives. Great stuff!

Today, we have meetings lined up with two non-profits that may be possible partners with Clean the World in the future. Working together with other charitable organizations focused on helping others and saving lives…. What an awesome thought!

And a special thank you for the wonderful dinner and time spent with Kathie and Adam last night. Kathie, CEO of Gilchrist & Soames had some wonderful ideas for ways to partner with Clean the World. We are so excited to continue those discussions in the coming days and weeks.

And here is a GREAT way to start what will be a WONDERFUL WEEK! We are so pleased to welcome the Hampton Inn & Suites in Tampa, Florida located in Ybor City to the Clean the World Hospitality Partner family. Located in the historic and extremely fun Ybor City, we recommend a fun and late night on the town in Ybor City, and then a safe and comfortable stay at a CTW partner hotel committed to Saving our Planet and Saving Lives! Check them out here: http://www.hamptoninn.com/en/hp/hotels/index.jhtml?ctyhocn=TPAYBHX . And what a great distinction- The Hampton Inn & Suites in Tampa- Ybor City is our very first CTW Recycling partner hotel in Tampa, Florida. Congratulations and Thank You for leading the way!

Have a great week… more to come from NY soon!

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The Beautiful Biltmore in Coral Gables, FL joins Clean the World

Paul Till, CTW co-Founder and I had the distinct pleasure of visiting one of the nicest, most luxurious hotels in South Florida. The Historic Biltmore Hotel of Coral Gables, built in the 1920’s, features 275 guest rooms, an 18 hole golf course, 10 tennis courts, acclaimed restaurants and 70,000 square feet of conference and meeting space.

Visit their site to see the magnificent pictures and read all the property details here: http://www.biltmorehotel.com/index.php but know this: that even the beautiful property shots online do not truly describe how breathtaking and beautiful this four star, four diamond property- The Biltmore- Coral Gables actually is.

From driving the beautiful grounds up to the main entrance, to passing the nostalgic Rolls Royce stationed in front of valet, to the shops in the lobby, and the masterful design and architecture, this property deserves all the accolades.

And now, by joining the Clean the World Recycling Program, The Biltmore- Coral Gables has another beautiful feature to add to their portfolio. Instead of throwing away the partially and slightly used bathroom amenities after their use, the Biltmore collects those items, stores them in hygienically and environmentally safe Clean the World recycling totes, and then donates the precious items to help Save Lives!

Championed by the Director of Green Initiatives, Fidel, it took the Biltmore one short visit to decide they would participate and embrace our program.

Thank you Fidel and the entire Biltmore- Coral Gables team for your commitment to not only the beauty found at your property, but to the beautiful causes of Saving our Planet and Saving Lives!!

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Is Virginia’s Hotel Floyd the GREENEST hotel you have ever seen?

Up early, working on a great opportunity to deliver soap to those that need it most, and figured I would catch up on a blog. This early morning treat is sponsored by and for our good friend, Jeremy! 🙂

Now here is a great addition to the Clean the World family of Hotel Partners- The Hotel Floyd located in downtown Floyd, Virginia. From reviewing the site, this quaint, beautifully decorated hotel has all the accomoations and receives rave reviews from its guest. Seems “standard” at first….
But a deeper review and you realize, this may be THE GREENEST hotel we have in our family. Hotel Floyd is not only committed to a great stay, but they have built a property around the notions of Sustainability and Eco-Friendly.

This excerpt was taken from their home page: “Built in 2007 employing the latest green technologies, along with sustainable building materials and furnishings, Hotel Floyd is a designated “Virginia Green Lodging” establishment, adhering to its core values and beyond. From state-of-the-art Geothermal heating & cooling, to eco-friendly paints, fabrics, and renewable bamboo floors; each aspect reflecting our commitment to thoughtful choices for a sustainable future. But these are just the bones…”

Want some more, you must visit this Green Design page on their site: http://hotelfloyd.com/virginiawineries.aspx. From bamboo flooring, to eco friendly paints and a Onity energy management solutions energy system that incorporates efficiency and ENERGY STAR appliances and so much more, I can confidently make this claim and challenge:

The Hotel Floyd is the most Green and Energy Efficient hotel I have ever seen… Visit the above page, read all the details, and then I challenge you to find a more Green and Sustainable hotel!

Close to our heart, Hotel Floyd also uses eco-friendly soaps and shampoos. But guess what they did as soon as they heard about Clean the World on the CBS evening news: they contacted us and signed up for our soap and shampoo recycling program. So now all the slightly used soap and bathroom amenities will be sent to Orlando where Clean the World will completely sterilize, recycle, sanitize and re-package the soaps and shampoos for delivery to homeless shelters and impoverished people abroad suffering high mortality rates from a lack of hygiene.

Think about this- the Hotel Floyd already features soap and shampoo that is eco-friendly. Even the packaging is safe for the environment. But their commitment and dedication to re-purposing these amenities as a life saving necessity speaks volumes about their heart. That is Awesome! And for that, speaking on behalf of the entire CTW family, we are very grateful!

Thank you Hotel Floyd for your true commitment to a truly Green, Sustainable, and Eco- Friendly hotel. And Thank you for your true commitment to Saving Lives!

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International House New Orleans ON BOARD with a Busy Clean the World !!

My apologies for being absent the past few days… Keeping up with the Clean the World blog on a frequent, even daily basis is indeed challenging. The time to blog is one major component of course but the biggest challenge at Clean the World revolves around how much we have going on!

It is amazing how much is happening right now. Individuals continue to email with support and inquiries on how they can help. We have new hotel partners joining the program every day and countless inquiring on a weekly basis. We are in a number of partnership discussions with great organizations and corporations that want to help be a part of changing history- one soap bar and bottle of shampoo at a time!
Stay tuned as have a number of exciting announcements to make over the next few weeks.
In the middle of so much happening, I thought it is a great time to spotlight one of our newest Hospitality Partners: International House in New Orleans, LA.

In the spirit of so much happening, International House fits perfectly. A quick review of their web site at http://www.ihhotel.com/index.html describes an incredibly beautiful and eventful property in the heart of New Orleans, just blocks from the French Quarter. You must take a moment to visit their home page and checkout the wonderful pictures of their property.

One of the most unique features of the International House is their commitment to honoring and showcasing the incredible history and diversity of New Orleans. Within the properties decor and in an open celebration with their guest, International House describes the various and unique rituals you will find throughout the year here: http://www.ihhotel.com/rituals.html

And now they can add another unique feature. They are 1 of 100 properties across the United States Saving Lives and Saving our Planet through the recycling of the partially used, slightly reduced bars of soap and bottles of shampoo, conditioner and lotion. They are the first in New Orleans! In addition to honoring the history and culture of New Orleans, which has a large Haitian community, International House is also support the country of Haiti which is in desperate need of these life saving amenities.

Do me a favor- the next time you visit New Orleans. Stop by or stay at the International House and thank them for their commitment to Clean the World and Saving Lives.

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Hard Rock Hotel- Chicago becomes First Windy City Soap Recycler!

Standing 40 stories tall on Chicago’s historic Michigan Avenue, the Hard Rock Hotel in Chicago has joined Clean the World’s Hospitality Recycling Progam.

It is fitting that this stylish, innovative hotel that really embodies the American spririt has become the first hotel in Chicago to use Clean the World to reycle their bathroom amenities, preventing needless land fill waste and instead enuring that United States homeless shelters and impoverished people around the word are receiving these life saving necessities.

Benjamin, Hard Rock’s Director of Operations, quickly understood the benefits to the Hard Rock Hotel, the Chicagoland environment and those being helped after speaking to Calum Maclean from Clean the World. He championed our cause and led the way for more properties in our favorite Windy City to join.

During my annual trek to the historic Wrigley Field next year (and home to my favorite basebal team), I can’t wait to visit Benjamin and the Hard Rock Hotel staff to personally thank them for their commitment to Saving our Planet and SAVING LIVES!

Check out their very cool web site here: http://www.hardrockhotelchicago.com/

Thank you Hard Rock Chicago for joining Clean the World’s cause!!!

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Ocean Reef Club becomes Flagship Key Largo Partner!

What an incredibly beautiful property!

Paul Till and I had the pleasure of staying an evening last week at the Ocean Reef Club in Key Largo, FL. Ocean Reef, located just south of Homestead, Florida, features EVERYTHING- from golf, fitness centers, multiple pools, and a private lagoon to shopping, a movie theatre, private living and fabulous hotel accomdations. The spacioius rooms we stayed in were spectacular with roman tubs, marble showers, very comfortable beds, work areas and private balconies. The rooms were truly beautiful. We even dined with our great friend and champion Fayth (she spearheaded our recycling programs adoption at Ocean Reef), at the Islander and enjoyed everything from sushi to prime rib with “blood orange” tea to help it all go down… wow!

And now the Ocean Reef Club can tout another very important feature to add to their robust portfolio- they recycle soap, shampoo, conditioner and lotion amenities to SAVE LIVES! By joining our program, Ocean Reef becomes the southern most property in the United States to work with Clean the World and the first and flagship property in Key Largo, FL.

We had the pleasure of meeting the entire Ocean Reef green team and many other staff members. They are wonderful people committed to the environment and doing their part by reducing landfill waste, recycling and preventing the spread of diseases domestically and abroad through soap distribution.

Paul Astbury, the President of the Ocean Reef Club, runs a beautiful establishment in Key Largo and should be very proud of his people, property, and contributions to social responsibility initiatives and corporate sustainability!

Visit their site today: http://oceanreef.com/and be sure to book your next stay in Key Largo at Ocean Reef!

Can’t wait to go back…

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2 Palm Beach County Hotels Join Clean the World’s Recycling Program!

We are incredibly happy to announce the newest hotel additions to the Clean the World recycling partnership program.

In Palm Beach County, two truly spectacular properties, The Breakers and Hotel Biba have signed up and are now collecting soap, bath gel, shampoo, conditioner and lotions that would have otherwise been discarded. Committed to reducing unneccesary land fill waste in the Palm Beach County area and recycling, The Breakers and Hotel Biba are helping Clean the World SAVE LIVES! The recycled and sterlized products will be distributed to Palm Beach County homeless shelters and impoverished people worldwide!

Please visit their web sites for more information and book your next stay in Palm Beach at either The Breakers: http://www.thebreakers.com/ or Hotel Biba: http://www.hotelbiba.com/

Have a great day!!

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Welcome The Colcord Hotel in Oklahoma City, OK

We are extremely pleased to announce our newest hotel partner, the beautiful Colcord Hotel located in downtown Oklahoma City, Oklahoma.

The Colcord Hotel is the first Oklahoma hotel to partner with Clean the World after the state of Oklahoma became the first state to officially partner with Clean the World. Oklahoma’s ECO (Encouraging Conservation in Oklahoma) program was “created to promote, encourage and develop sustainable travel practices in Oklahoma. Through a dynamic partnership between the Oklahoma Tourism and Recreation Department and the Oklahoma Department of Environmental Quality, the ECO program offers the education, certification and marketing support businesses need to provide effective sustainable travel practices economically.” For more information, please see the entire program here: http://travelok.com/eco/index.asp

Clean the World is an ECO Advocate within the program. Through the partnership, spearheaded by our dear friend and champion Jessica Blackstock, Clean the World will continue to add hotel partners from the great and beautiful state of Oklahoma to our vital, planet and life saving recycling program!

I had the pleasure of staying a night at the Colcord Hotel while visiting the Oklahoma Tourism and ECO team immediately following my last visit to Haiti. This one of kind, boutique hotel, was originally built in 1910 and was previously a commercial building prior to its $16 million renovation and transformation to a hotel 3 years ago. When it was built, its 12 stories made it the first skyscraper in Oklahoma City.

I can personally attest to its elegance and beauty. The food is wonderful and the staff is extremely friendly. I had the pleasure of personally meeting Jeff Erwin, the Colcord Hotel’s General Manager. The hotel takes on the personality of its GM, as he is a vibrant, energetic, and professional hotelier, committed to Oklahoma’s environment and, as a member of the Clean the World hotel partner program, Saving Lives!

If you have a chance to visit Oklahoma City, we encourage you to book your hotel stay at the Colcord Hotel: http://www.colcordhotel.com/

Have a great week!

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CTW recognizes partners

We are grateful for the many Central Florida Marriott hotels that have become valuable Clean The World partners, and we’re excited about the growth opportunities as we team up with other Marriott properties locally and across the United States. In recent weeks, we have engaged with Residence Inn Orlando Sea World, Residence Inn Orlando International Drive, JW Marriott Orlando Grande Lakes, Renaissance Orlando Hotel at Sea World, Marriott Village and several smaller Marriott properties around Central Florida.

If you’ve ever stayed in Daytona Beach, you have probably visited one of the 20-plus hotels that comprise the Ocean Waters Hotel Group। The locally owned lodging group is an enthusiastic supporter of CTW, and all their Daytona Beach-area hotels are now donating their barely used soap and shampoo to the cause.

Follow us on Twitter: @CTWF

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CTWF adds Sheraton Suites to list of partners

Sheraton Suites at the Orlando International Airport became a participating partner of CTWF today bringing the total number of hotels donating discarded soap and shampoo to nine.

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Hawthorn Suites loves us … and we love them!

We had a great meeting today with the assistant general manager of Hawthorn Suites at Orlando International Airport, Mercedes Ithier-Rivera. At around 10 am five members of CTWF barged into the hotel with her Participating Partner plaque in hand and Mercedes was there to welcome us with open arms.

Bobby, our videographer, captured some wonderful footage of the plaque presentation and words of appreciation from both Mercedes and Shawn Seipler, our executive director. Mercedes gave us a tour of the facilities as we discussed the guest and environmental benefits our services provide.

Hawthorn Suites is one the first hotels to join the partnership program and is 100 percent on board with our soap and shampoo recycling efforts. It was a pleasure to finally meet Mercedes and we look forward to developing our partnership in the future.

Visit their website at www.hawthorn.com

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