Press Release: Going Green for the Hospitality Industry Just Got Easier

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Clean the World and The Super Recyclers, a winning partnership for hotels wanting to reduce their environmental footprint

Montréal, June 13th, 2016—Two innovative recycling teams have joined forces to offer hotels in Canada an easy way to go green. As a team, Clean the World and The Super Recyclers are helping this hospitality service reduce their environmental footprint and at the same time give back to those in need.

“We recuperate all of the soap and amenities, such as shampoo, conditioner and hand lotion, that is left behind by the customers,” says Pierre Daigneault, Chief Sustainability officer at Clean the World (CTW). “CTW then recycles these into new commercial quality products. For example, last year, we produced approximately four million new bars of soap from the used soap we collected. The new products are distributed to people in need in Canada and around the globe. It seems simple but it is a highly logistical operation since we have about 4,000 hotels participating in our program. And it is growing every day.”

So it made sense to Daigneault when he was recently introduced to Marie-Claude Guérin, founder and president of The Super Recyclers—a newly formed Montreal business that collects and recycles fabrics that are no longer used—that they join forces.

“Once collected, the used clothes and textiles get sorted and transformed accordingly and a percentage of the profit is given back in order to finance social projects,” explains Marie-Claude Guérin.

“To begin, we will offer this joint service to our hotels in Canada (more than 20,000 rooms) with whom we currently partner,” says Daigneault. “Eventually, I see this service being offered around the world to all of our hotel partners.”

The process for the hotels is simple: they are provided bins where they dispose of the recyclable items and then the bins are collected. “We have agreements with most of the big flag hotels says Daigneault. “Because we have offices in Orlando, Las Vegas, Canada, Europe and Asia, we are able to fulfill needs worldwide.”

“We are very happy to be teaming up with Clean the World on this initiative,” says Marie-Claude Guérin, president of The Super Recyclers. “Together, we want to offer hotels the peace of mind of going green effortlessly.”

According to Daigneault, the merger is one of a kind. “This is a trend—a shift of thinking in the hotel business,” he says. “The hospitality industry is now more conscious than ever about its impact on the environment. So we offered one solution and we now offer two. We have no doubt it’s the way of the future.”

About The Super Recyclers

The Super Recyclers, a business launched in 2015, aims at fulfilling the needs of the community by mobilizing citizens around an environmentally responsible movement and raising awareness of the benefits of recycling. Every one of our used clothing and fabrics (torn, stained or in good condition) drives help finance a social project that improves the lives of our citizens, according to the total weight of the collected linens. The lot is sorted, then transformed, shredded or redistributed. The Super Recyclers invite the community to a more socially responsible approach, both environmentally and economically. www.SuperRecycleurs.com

About Clean the World—Canada
Clean the World has a three-part mission: Collect and recycle soap and hygiene products discarded every day by the hospitality industry and other sectors that generate environmental waste; prevent hygiene-related illnesses through the distribution of these and other donated products to people in need; and finally, to become the sustainability solution for the hospitality industry by providing expertise and services to our network. www.CleanTheWorld.org

For more info:

Marie-Claude Guérin
Super Recyclers
Tel. : 514-813-3861
Email: mcguerin@SuperRecycleurs.com

Pierre Daigneault
Chief Sustainability officer
Clean The World Canada
Tel. : 514-688-9236
Email: pdaigneault@CleanTheWorld.org

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