Clean the World is proud to be featured in the May 2026 edition of Meeting Media Group’s HQ Magazine, one of the meetings and events industry’s leading global publications.
In the feature article, “Turning Hotel Sustainability into Real Impact”, our CEO Shawn Seipler shares insights into how hotels can move beyond simply measuring sustainability efforts and begin creating meaningful, measurable impact for staff, guests and communities.
For more than 30 years, HQ Magazine has been a trusted voice within the global MICE industry, providing thought leadership and strategic guidance to association leaders, event professionals and destinations worldwide. Published by Meeting Media Group in Brussels, HQ focuses on innovation, collaboration and responsible practices across hospitality and events.
The article explores a growing challenge within hospitality: hotels are collecting more sustainability data than ever before, but measurement alone does not create change.
As Shawn explains throughout the feature, real progress begins when sustainability becomes practical, visible and connected to everyday operations.
The piece highlights several key themes shaping the future of hospitality sustainability, including:
- The importance of starting with simple, measurable actions
- How visible progress drives staff engagement
- Why suppliers must provide transparent, measurable impact data
- The growing importance of storytelling within ESG communication
- Turning sustainability metrics into outcomes guests and teams can emotionally connect with
The article also explores how hotels can make meaningful progress without overcomplicating sustainability strategies from the outset. From reducing single use plastics to tracking soap and amenity waste diversion, the focus is placed on achievable operational improvements that build momentum over time.
Shawn also shares how Clean the World has seen firsthand the power of translating impact into relatable stories. Whether it is converting carbon savings into equivalent trees planted or showing how recycled soap supports hygiene access for communities in need, storytelling helps sustainability resonate on a human level.
Since 2009, Clean the World and its hospitality partners have:
- Diverted more than 14 million kilograms of waste from landfill
- Distributed over 96 million bars of recycled soap globally
- Supported hygiene access initiatives in communities around the world
We are incredibly grateful to HQ Magazine for highlighting this important conversation and for continuing to champion responsible innovation across the meetings and hospitality industries.
As sustainability expectations continue to evolve across global hospitality, collaboration, transparency and measurable impact will remain essential in helping the industry move forward together.
Read the full feature in HQ Magazine, May 2026 edition, pages 48–49.
https://www.flipsnack.com/8B6DFADEFB5/hq-124-from-desired-claims-to-verified-outcomes
