Summary: The World’s Biggest Hotel Family® to encourage recycling of guest room soaps and bottled amenities to stop the spread of preventable diseases among children worldwide
The Phoenix-based hotel chain has the potential to add more than 2,100 hotel properties in North America to Clean the World’s growing list of more than 1,300 hospitality partners that are participating in amenities recycling. The Best Western properties represent more than 175,000 hotel rooms.The alliance between Clean the World and Best Western International was facilitated by a mutual partner, Marietta Corporation, which supplies amenities to many Best Western properties. Marietta Corporation has made significant donations of hygiene-related products to Clean the World during the past three years, including soap shipments for Haiti before and after the Jan. 2010 earthquake that devastated much of that island nation. Best Western and Clean the World also have strong ties with World Vision, a Christian humanitarian organization serving children and families in more than 100 countries. World Vision serves as Clean the World’s largest global distribution partner for soaps and hygiene-related items, and acts as Best Western’s official charity partner. With this agreement Clean the World becomes an “Endorsed Supplier” for Best Western International properties, which should pave the way for large numbers of those properties to adopt the soap recycling program at the local level. The partnership becomes effective April 1.
Each day 9,000 children around the world die from diseases such as acute respiratory illness and diarrheal diseases that can be prevented by washing with bar soap. Clean the World has a mission to put soap in the hands of people who need it most to improve hygiene and sanitation conditions and to lessen the impact of disease and promote better hygiene and living conditions worldwide.Clean the World is an Orlando-based social enterprise committed to saving lives with soap by collecting, recycling and distributing hotel guest room amenities to children and families in the United States, Canada, and more than 45 countries. Additionally, Clean the World has helped divert more than 1.4 million lbs. of hotel waste from local landfills through its sustainability efforts.
“We were impressed by the mission of Clean the World to save lives with soap and to protect the planet by diverting hotel waste,” says Rich Bennett, vice president of supply and design at Best Western International. “Clean the World’s goals are compatible with our corporate emphasis on sustainability and social responsibility, and we hope our guests will feel better about themselves for choosing to stay at a Best Western property that has the potential to improve health and hygiene habits around the world.”Clean the World recently achieved a major milestone with the global distribution of more than 10 million soap bars in just three years of operation. Earlier this month Clean the World, through a network of global distribution partners, delivered soaps to Ethiopia, Ghana, Guatemala, Haiti, Honduras, and Kenya in addition to frequent domestic distributions to children and families at homeless shelters, women’s shelters, and missions. The soaps are often packaged as part of sustainable hygiene kits, which include recycled bottled amenities and other hygiene-related items collected from Clean the World hotel partners throughout North America.
“Clean the World was founded with the mission of recycling soap and saving lives,” says Shawn Seipler, CEO and co-founder at Clean the World. “We started in a small Orlando kitchen just three years ago and have grown exponentially to collect, recycle and distribute 10 million soap bars to communities in more than 45 countries. The entire experience has been phenomenal, and we welcome the partnership of Best Western International to spread our sustainability message far and wide.”
Clean the World Foundation Inc. is a 501 (c) (3) charitable organization. The Foundation executes its mission of saving millions of lives around the globe by leading a global hygiene revolution to distribute recycled soap and hygiene products to children and families suffering from high death rates due to the top two killers of children worldwide – acute respiratory infection (pneumonia) and diarrheal diseases (cholera). For more information visit: www.cleantheworld.org. Text CLEAN to 20222 to donate $10 to help Clean the World.
ABOUT BEST WESTERN INTERNATIONAL INC.
Best Western International,Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,100* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 13 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can redeem at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit www.bestwestern.com.