NEWS RELEASE: Former Orlando Predators Head Coach Rob Keefe Joins Clean the World as Manager of Products and Business Development

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4-Time Arena Football League Champion Will Focus His Energy, Passion, and Winning Spirit on Addressing Hygiene Needs in Communities Nationwide


ORLANDO, Fla. — (Dec. 1, 2016) – After leading the Orlando Predators to back-to-back Arena Football League South Division championships during his three seasons as head coach, Rob Keefe is tackling a new challenge. Clean the World announced today that Keefe has joined the team to develop innovative new programs as the manager of products and business development.

Clean the World is a social enterprise dedicated to saving lives around the world with recycled hotel soap while simultaneously diverting hotel waste from landfills. Here in the United States, the organization distributes hygiene kits to homeless shelters, women’s shelters, families in transition, and victims of natural disasters. Companies, schools, and other groups assemble the kits at events that improve teamwork and focus attention on their communities. Keefe will bring his unique brand of high-energy motivation to the mission by creating and implementing programs that make it easy to host these events and provide personal hygiene items to those in need.

“Rob is a dynamic, engaging individual who has a knack for bringing out the best in those around him,” said Clean the World founder and CEO Shawn Seipler. “We are blessed to have him leading our effort to promote more awareness of the hygiene kit program in universities, high schools, and with other groups across the United States. With Rob calling the plays, we can change hundreds of thousands more lives every year.”

Keefe started receiving job offers from other teams after the Predators announced in October that it was suspending team operations. Opportunities in broadcasting and business have been on the table as well. However, none of those grabbed him the way Clean the World did. According to Keefe, all the other options paled in comparison to taking what he learned from a lifetime on the field and applying it to improving the lives of people who are struggling.

“Other teams called, but the Clean the World mission called to me in a different way,” Keefe said. “Being clean and having a positive self-image is directly connected to dignity and success. People aren’t at the top of their game when they can’t take care of basic personal hygiene needs. I feel strongly that at this stage in life, my purpose is to give disadvantaged people the hope and boost they need to move forward. Developing these community-based programs will not only benefit those in need, but it will help me become the person I want to be.”

For information on how your organization can host a hygiene kit event, contact Clean the World at (407) 574-8353, or email info@ctw2.wpstagecoach.com.

About Clean the World
Clean the World is a social enterprise dedicated to the mission of saving millions of lives around the world while simultaneously diverting hotel waste from landfills. The organization collects discarded soap and other hygiene products from more than 4,000 hotel and resort partners and operates recycling centers in North America, Asia, and Europe. Clean the World provides hygiene education and microlending to make hand washing and local soap purchases a lifelong habit in developing regions. Through its hygiene kit program, Clean the World provides personal care items to relief organizations throughout North America. Since 2009, more than 36 million bars of Clean the World soap have been distributed in 100 countries.

John Terry
Clean the World

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